ALIGN / Strategy & Growth
Strategy From Vision to Execution
The strategy has to survive contact with the real world.
Strategy-to-execution model
Seven links. Any one can break the chain.
I help leadership teams move beyond high-level vision to understand the product, operational, organizational, clinical, technology and economic factors required to make the strategy executable.
- 01
VISION
What the C-suite intends to become.
- 02
MARKET
Who will pay, and what they already have.
- 03
PRODUCT
What exactly is offered, and how it functions.
- 04
OPERATING MODEL
Who delivers it, with which workflows and vendors.
- 05
ECONOMICS
What it costs, what it earns, who captures it.
- 06
ORGANIZATION
Which teams own which outcomes.
- 07
MEASUREMENT
How leadership knows it is working.
Services
- 01Corporate strategy
- 02Growth strategy
- 03Product strategy
- 04Market positioning
- 05Business-model design
- 06New-market entry
- 07Commercialization
- 08Competitive differentiation
- 09Revenue strategy
- 10Partnership strategy
- 11Strategic alliances
- 12M&A strategy
- 13Portfolio-company strategy
- 14Investor advisory
- 15Go-to-market strategy
- 16Value proposition development
Strategy, product development, operations and client delivery cannot be managed as disconnected functions. The market experiences them as one product.
Differentiator
Seeing the Whole Business
Product teams see functionality. Technology sees requirements. Operations sees workflow. Sales sees client demand. Finance sees economics. Clinical teams see appropriateness and outcomes. Effective leadership requires seeing all of them together.
01
Strategy
02
Products
03
Clinical
04
Operations
05
Analytics
06
Client Services
07
Marketing
08
Technology
All feed into
ONE INTEGRATED PRODUCT
His advantage comes from having personally worked across functions that normally operate in silos: strategy, product, technology, clinical programs, operations, analytics, marketing and client services.
Next step
Test the strategy against the real operating business.
Bring the plan, the portfolio company or the board question. We will find what has to be true for it to work.